Want to collab with Ikea? Here is what you'll need to do!

Work with Ikea

Vimma Influencer Talent Management

How to land a sponsored collaboration with Ikea

So you have set your eyes on Ikea to work with? That’s great! Read on how to get in touch with them, and what you actually need to do to land an influencer collaboration with Ikea

Step 1: Find out if you qualify to work with a brand like Ikea

To make sure your social media meets Ikea's standards, start by looking at Ikea's own social media and the creators they partner with. If these influencers have a bigger following or create superior content, we’d recommend improving your profile before reaching out to the brand. Vimma App is here to help! Your Talent Manager Ava will give you all the tools necessary and guide you through how to improve your profile. Our team is here to support you every step of the way! Once you are confident your profile is a good fit for Ikea, it is time to move to the next step.

Step 2: Find out how Ikea works with influencers and creators.

Before you reach out to a brand like Ikea, doing research is key. Check the brand's website for press, media, or influencer sections. Look on creator platforms for ongoing campaigns you might qualify for. You should also connect with influencers who've worked with Ikea for advice. Brands often have set ways of working with influencers through agencies and platforms. While researching might take effort, it will increase your chances of landing a deal.

In the Vimma app, you can find this info for most brands. And if we lack the collaboration details, we can reach out to the brand on your behalf. (Download the Vimma on App Store here)

Step 3: Dig up the right contact at Ikea marketing department

Once you've established that collaboration with Ikea is a good fit and you've done your research for their existing creator programs and platform opportunities, the next move is finding the right person to reach out to. And we have to be honest - this step might take time, but it's essential for effective communication. Head back to Ikea's website and scout for an email for bloggers and influencers. If that's not available, look for the brand's influencer marketing manager on LinkedIn. If the right contact seems elusive, try a social media direct message asking for the correct inquiry address. You can also take a shot with the general inquiries email, asking for guidance to the right person!

Step 4: Craft a perfect email and send your Media Kit to Ikea

Once you've pinpointed the right contact at Ikea, it's time you write a polished email and assemble your Media Kit. Draft a professional email showcasing your creator strengths and a concise proposal for Ikea. Include links to your Media Kit and social profiles, and you're ready to hit send! If you're new to brand pitching or lack a Media Kit, we can help you before contacting brands. In the Vimma App, you'll find tools and guidance to craft your pitch, create a compelling Media Kit and Rate Card, plus receive specialist help if you get stuck.

Unsure how to find information about collaborating with Ikea?

Still unsure what to do next? Feeling lost? The easiest route to find out how Ikea collaborates with creators like you is by joining Vimma’s Talent Management App. We are connected with numerous brands and our Premium members can ask for collaboration specifics from any brand.

How does the Vimma App work?

Vimma is the place for you to work your way up as an influencer:

Receive daily prompts to apply for different influencer opportunities
Find out which companies are hiring digital creators right now
Get information on how to collab with specific brands
Get your Media Kit and Rate Card done and have them conveniently stored together with your pitch
Receive tips and advice on how to grow your audience and improve your profile

Vimma has other brands similar to Ikea that are actively looking for creators

You might be interested in those collabs too!

Vimma’s Talent Management app provides you with daily collaboration opportunities with brands similar to Ikea. You’ll find new collaborations to apply for every single day!